Wanted. For crimes against copywriting. Some daring desperados who will do anything to stop your message getting through. And the worst part is… you created them yourself! These cold-blooded criminals pack your copy with fluff and padding. Their goal? To make your content about as hard-hitting as a fluffy kitten in a cashmere cardigan. [...]
Continue Reading »Revealed: The REAL Reason People Buy Anything
Your friend has a baby. You go buy the little one a gift. What do you choose? Well, I vote for a hat. Cos it’s a Law of Nature that, no matter how cute the baby, he or she becomes extra adorable sporting head wear. (It’s just how the Universe efficiently ensures the continuation [...]
Continue Reading »Why Everything You Learned At School About Writing Is RUBBISH!
Want to write online? Forget everything you learned at school about English.That was linear learning. Chapter 1, Chapter 2, Chapter 3. Start at the beginning, finish at the end. Nowadays we’re digital, interactive and 2.0, don’t you know. Forget Chapter 1, 2, 3. Now it’s the 4-Second Web Page, Link, Share, Review, Join A [...]
Continue Reading »About Andrea
I’m Andrea Sangster, and I’m an award-winning copywriter on a mission to help businesses write better copy.
In the last 20 years I’ve written for some of the world’s best known companies. And nowadays I love helping people like YOU make more money online. How? Simply by writing better copy about what you can offer the world.
And I have happy customers and a shelf of awards to show for it.