How do you script the story of your company? Like Indiana Jones – where you leap from scene to scene. You drive the action forward. Give us big visuals (the huge bolder chasing Indy from the cave). Cut any scenes that slow things up. Or like an episode of 24 – documenting minute by minute. [...]
Continue Reading »How to write an ‘About Us’ Page – psychological triggers revealed!
Your ‘About Us’ page is a real deal breaker. It’s probably one of the most visited pages on your site – especially by new arrivals. And if someone loves what you offer, but isn’t convinced by your ‘About Us’ spiel, you are likely to lose the sale. So how does yours hold up? 1. [...]
Continue Reading »The 5 Copy Lessons Revealed In This Image
Have you seen this picture? Two notes. One door. And the ugly world of office politics. It may be a passive-aggressive exchange of notes to us. Yet read between the lines for some observations on good communication… Lesson 1 Caps and exclamation marks = shouting There’s an [...]
Continue Reading »Why The Olympics’ Website Fails To Win Gold…
Ready… Steady… I can hardly contain my excitement. The Olympics will soon be in town. In a few weeks we’ll be seeing Usain Bolt, Mo Farrah and Jessica Ennis out on the track. Rebecca Addlington and Michael Phelps in the pool. Maybe Paula Radcliffe will be hopping into someone’s front garden mid-Marathon for a little [...]
Continue Reading »How To Get Rid Of Fluff In Your Copy
Wanted. For crimes against copywriting. Some daring desperados who will do anything to stop your message getting through. And the worst part is… you created them yourself! These cold-blooded criminals pack your copy with fluff and padding. Their goal? To make your content about as hard-hitting as a fluffy kitten in a cashmere cardigan. [...]
Continue Reading »Power Word #1: The Word People Crave More Than Oxygen
Let me ask you something? What is the most important word in the dictionary? Who’s the first person you look for in your old school photograph? What’s the name of a female sheep? Are you getting it? <Sorry, are ewe getting it?> Yes in life it’s all about you. And so as a copywriter you [...]
Continue Reading »Kiss Goodbye To Your Biggest Copy Headache
Think for a minute – what’s your NUMBER ONE copy HEADACHE? The bit of copy that you HATE doing. The thing that you avoid at all costs or outsource every time because it’s so painful. OK, so how’d you like to snap your fingers and make it disappear -puff – forever. All you have to [...]
Continue Reading »About Andrea
I’m Andrea Sangster, and I’m an award-winning copywriter on a mission to help businesses write better copy.
In the last 20 years I’ve written for some of the world’s best known companies. And nowadays I love helping people like YOU make more money online. How? Simply by writing better copy about what you can offer the world.
And I have happy customers and a shelf of awards to show for it.